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Essential Online Business Tools
This page includes a curated selection of the best free and premium online tools for launching and growing your side hustle or online business. From website builders to social media management software, these resources will help you streamline your workflow and maximize your productivity.
Our selection of essential online business tools by category
Keyword Research
Best Overall
Ahrefs is an essential SEO tool that helps improve website rankings by providing in-depth competitor analysis, keyword research, backlink analysis, content optimization suggestions, and more.
Best Free Keyword Tool
Ubersuggest is a powerful keyword research tool that provides comprehensive data on search volumes, keyword suggestions, competition levels, and content ideas to improve SEO strategy and increase organic traffic.
Best for Beginners
WriterZen is a keyword research tool that assists users in generating ideas and organizing topics and keyword clusters. It also has a keyword planner and content creator to optimize your content.
SEO Tools
Best Free WordPress SEO Plugin
RankMath is a comprehensive SEO plugin for WordPress that helps optimize websites for search engines with features like keyword analysis, content suggestions, and schema markup.
Best Onpage SEO Tool
SurferSEO is an advanced SEO tool that helps optimize website content by providing data-based recommendations for keyword usage, content length, structure, and more, ultimately improving search engine rankings.
Best Value Onpage SEO Tool
NeuronWriter is a content SEO tool that assists in improving website rankings by generating optimized content, providing real-time suggestions, and enhancing the overall visibility of online content.
Web Hosting
Best for Beginners
SiteGround is a reputable web hosting company known for its excellent customer support, reliable uptime, and user-friendly interface, making it a popular choice for individuals and businesses alike.
Best Value
A highly recommended web hosting provider for their reliable web hosting services. They offer impressive uptime, excellent customer support, competitive pricing, and user-friendly features, making them an ideal choice for individuals and businesses
Best Performance
Cloudways is a reliable cloud hosting platform that offers an easy-to-use interface, excellent speed, and top-notch customer support. It is a great choice for managing and scaling your website effortlessly.
Writing Tools
Best for Paraphrasing
QuillBot is a powerful AI-based writing tool that can help improve writing by offering suggestions, rephrasing sentences, and providing synonyms to enhance clarity and fluency in just a few clicks.
Best for Grammar Checking
Grammarly is an excellent tool for improving your writing by providing real-time grammar, spelling, and punctuation checks, as well as suggestions for enhancing clarity, style, tone, and vocabulary.
Best for Readability
Hemingway Editor is a valuable tool for writers, highlighting complex sentences, adverbs, and passive voice to improve readability and conciseness. A must-have for anyone looking to refine their writing style.
Website Analytics
Best for Overall
Google Analytics provides comprehensive website data analysis, user behavior tracking, conversion tracking, and insightful reporting to optimize your online presence and make data-driven decisions for business growth.
Best for Visitor Interaction
Matomo is a reliable and privacy-focused web analytics tool that provides valuable insights into website visitors and video analytics. Matomo also offers heatmaps showing how users interact with various pages through color-coded splotches.
Best for Understanding User Behavior
Hotjar is a powerful website analytics tool that allows users to visualize and understand user behavior, helping to optimize website design and increase conversions.
Website Speed
Best Value CDN
BunnyCDN is a high-performance content delivery network (CDN) that offers reliable and affordable solutions for accelerated content delivery, ensuring fast and secure access to websites and applications.
Best Overall
Cloudflare provides an essential suite of security and performance services that protect and accelerate websites, applications, and APIs, ensuring a faster and safer online experience for businesses and their customers.
Best Plugin for Site Speed
WP Rocket is a high-performance caching plugin for WordPress that optimizes site speed, reducing load time and improving user experience, making it a must-have tool for any website owner.
Graphic Design Tools
Best for Beginners
Canva is a user-friendly graphic design platform that offers a wide range of customizable templates, making it the perfect tool for creating stunning graphics, presentations, social media posts, and more.
Best quick tool for experienced designers
Adobe Express is a simple and user-friendly editing app that allows you to enhance your photos, create collages, add stylish filters, and make easy adjustments with just a few taps.
Best for Infographics
Visme is a versatile and user-friendly visual content creation tool that helps you create stunning presentations, infographics, and other visual assets with ease and efficiency.
Video Editing Tools
Best for Streamers
Wave.Vide is a fantastic video editing tool that simplifies the creation of professional videos for social media platforms, providing a wide range of templates, stock footage, and intuitive editing features.
Best for Content Creators
Invideo is a powerful and user-friendly online video editing platform that offers a wide range of features and templates to create professional-looking videos easily and efficiently. Highly recommended for content creators.
Best for Beginners
Animoto has a user-friendly interface, an extensive library of templates and music, and high-quality video production tools, making it a great choice for creating professional-looking videos.
Podcasting Tools
Best for Quality
The Riverside podcasting app offers high-quality audio recording, remote interviewing, and automated post-production capabilities, making it the top choice for professional podcasters looking for a user-friendly and efficient platform.
Best for Beginners
PodBean is a user-friendly podcasting app that offers a vast library of podcasts, seamless streaming and downloading capabilities, customizable playlist features, and advanced analytics for podcast creators.
Best Overall
Buzzsprout is a user-friendly podcasting app that helps you easily upload, share, and monetize your podcast. With features like analytics and distribution to all major platforms, it’s a great choice for aspiring podcasters.
Email Marketing Tools
Best for Beginners
Mailer Lite is a user-friendly and cost-effective email marketing tool that offers a wide range of features for creating, sending, and analyzing email campaigns, making it a great choice for small businesses.
Best for Features
GetResponse is a comprehensive email marketing tool that offers a wide range of features and functionalities, including automation, segmentation, landing pages, and easy-to-use templates, making it an ideal choice for businesses of all.
Best Overall
ActiveCampaign is a highly recommended email marketing tool that offers advanced features like marketing automation, contact management, and personalization to effectively engage, convert, and retain customers with targeted email campaigns.
Lead Generation Tools
Best for Beginners
OptinMonster is a highly recommended conversion optimization tool that helps businesses create and manage effective opt-in forms, pop-ups, and lead-generation campaigns to capture more leads and increase conversions.
Best for Visitor Tracking
Leadfeeder is a recommended tool for businesses that want to identify and track website visitors, providing valuable insights and data to help generate more sales leads and improve conversion rates.
Best Over All
Convertbox is a versatile and user-friendly tool that helps businesses create attractive opt-in forms, surveys, and CTAs to engage website visitors and boost conversions.
Social Media Management Tools
Best Value
SocialPilot is a comprehensive social media management tool that helps schedule and publish content, engage with audiences, and analyze performance across multiple platforms, making it a valuable asset for businesses of all sizes.
Best for Social Media Analytics
Crowdfire is a powerful social media management tool that helps businesses grow their online presence by providing features like content scheduling, follower management, and analytics.
Best for Beginners
VistaSocial is an efficient and user-friendly social media management tool that helps businesses schedule posts, track engagement, manage multiple accounts, and analyze performance data, simplifying their social media presence.